Extractioneering Headquartered in Ashland, Oregon.
Extractioneering is a biotechnological cannabis company with more than 25 years of experience in both science and cannabis. The company relies on its fundamental understanding of plant biochemistry along with the trials of plant nucleic acid extractions to capture and then balance oleoresin extracts to produce the purist, highest quality extracts.
Unlike flower, discerning the nuances of extracts can be a bit more difficult for customers. The organoleptic characteristics (flavors and smells) can be a bit more muted, so how can you show a customer what they can expect from a particular strain?
“Giving customers a QR code where they can really take a deep dive into our products and see what all they’re getting is helping us build brand loyalty and our customers really appreciate this level of ease and transparency.”
Razia Hayden, Chief Marketing Officer
Extractioneering has been partnering with SC Labs since 2014 and was one of the first clients to sign on for PhytoFactsⓇ advanced chemometric testing as a way to actually visualize taste profiles. Testing for extracts is a bit more challenging as profiles can be muted, but it’s still important for consumers to understand the levels of cannabinoids and terpenoids in the products, along with safety testing. Extractioneering wanted to be fully transparent to help consumers understand product profiles so they created a QR code that customers can quickly scan that takes them straight to the COA (certificate of analysis) and PhytoFacts profile.
“Our extraction process is rooted in scientific principles and we use only properly dried and cured cannabis material to extract the full complement of cannabis biomolecules,” said Extractioneering CEO Daniel Maida Hayden, Ph.D. “Because we take such great care in crafting our products, we wanted customers to be able to verify the authenticity of each product. We’d love to see growers start using this tool as well because creating the highest quality products begins with the highest quality starting material.” Moving away from Sativa/Hybrid/Indica and towards a strain chemotype conversation will increase the chance that customers have better, more consistent experiences.
“Extractioneering is one of our most enthusiastic clients when it comes to terpene analysis,” according to Alec Dixon, the co-founder and Director of Client Relations of SC Labs. “They understand the importance of product transparency, especially as an extracts brand when customers can’t see, feel, and smell the actual flower.”
“Our philosophy is that better customers become loyal customers,” said Razia Hayden, Chief Marketing Officer. “Giving customers a QR code where they can really take a deep dive into our products and see what all they’re getting is helping us build brand loyalty and our customers really appreciate this level of ease and transparency.”
PhytoFacts is a complete platform and tool to characterize the quality of your flowers and concentrates.
With little standardization, many of the largest flower and concentrate brands are promoting terpene content in a less than ideal manner. The integrated PhytoFacts solution enables patients, consumers, and those in the supply chain to predict a broad range of flavors, aromas, and effects from laboratory analysis reports. Take a tour of PhytoFacts, and see how easy it is to make data-driven decisions about your cannabis and hemp flowers or concentrates.
Contact your SC Labs representative to learn more.
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